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Cluster Engagement Plan

Textile / Garment Shops

High Access – Low Potential

Targeting DGs

Sunil Kumar

Engagement Plans

2

Executed

2

Status

On Track

Customer groups and their value propositions

Large establishments

25%
  • •Tailored finish + warranty package for this textile garment segment
  • •Competitive contractor commercials with on-site supervision
  • •Comparable finish to Asian Paints / Berger at a sharper budget

Mid-size establishments

40%
  • •Tailored finish + warranty package for this textile garment segment
  • •Competitive contractor commercials with on-site supervision
  • •Comparable finish to Asian Paints / Berger at a sharper budget

Small establishments

25%
  • •Tailored finish + warranty package for this textile garment segment
  • •Competitive contractor commercials with on-site supervision
  • •Comparable finish to Asian Paints / Berger at a sharper budget

Sunil Kumar's action plan

Panvel · 2 plans · 2 executed

On-site advisory clinic

Walk the site, recommend system, leave a written estimate.

Sponsored association / community meet

Branded slot at the local cluster association meeting.

Filled stars are plans already executed; outlined stars are still pending this month.