Priority Matrix: Raigad territory
Which are the top market clusters that can improve our market penetration?
Potential vs Access
Each dot is a market cluster.
Area
High Potential – High AccessHigh Potential – Low AccessLow Potential – High AccessLow Potential – Low Access
High Potential – High Access
High revenue potential and strong DG access. Focus here first to gain market share.
Mid-Size AptsSchoolsHotels/ResortsWarehouses
High Potential – Low Access
High revenue potential but DGs lack strong connects. Building access unlocks future opportunity.
Redevelopment HsgGated CommunitiesMIDC/IndustrialReligious
Low Potential – High Access
Easy to approach but limited revenue upside. Engage selectively to keep the pipeline active.
Colleges & UniversitiesRestaurants/CafésMarriage HallsPG FacilitiesBus Stand MktsHighway HotelsLocal ClinicsTextile/Garment
Low Potential – Low Access
Low returns and hard to penetrate. Redirect DG effort to higher potential clusters.
HospitalsAuto ShowroomsPetrol PumpsJewellery