Cluster Engagement Plan
Paying Guest Facilities
Targeting DGs
Priya Mehta, Anand Joshi, Neha Kulkarni
Engagement Plans
9
Executed
4
Status
On Track
Customer groups and their value propositions
Large establishments
25%- •Tailored finish + warranty package for this paying guest segment
- •Competitive contractor commercials with on-site supervision
- •Comparable finish to Asian Paints / Berger at a sharper budget
Mid-size establishments
40%- •Tailored finish + warranty package for this paying guest segment
- •Competitive contractor commercials with on-site supervision
- •Comparable finish to Asian Paints / Berger at a sharper budget
Small establishments
25%- •Tailored finish + warranty package for this paying guest segment
- •Competitive contractor commercials with on-site supervision
- •Comparable finish to Asian Paints / Berger at a sharper budget
Priya Mehta's action plan
Khopoli · 3 plans · 1 executedAwareness session for paying guest decision-makers
1-hour technical awareness session with samples.
Sponsored association / community meet
Branded slot at the local cluster association meeting.
On-site advisory clinic
Walk the site, recommend system, leave a written estimate.
Filled stars are plans already executed; outlined stars are still pending this month.
Anand Joshi's action plan
Karjat · 3 plans · 1 executedAwareness session for paying guest decision-makers
1-hour technical awareness session with samples.
Community contribution event
Visible local cause with a branded contribution.
Contractors to convert
Ramesh Patil, Suresh Jadhav, Imran Shaikh, Vikas Sawant
Filled stars are plans already executed; outlined stars are still pending this month.
Neha Kulkarni's action plan
Uran · 3 plans · 2 executedProduct demo & sampling drive
Hands-on demo at the site with shade cards.
Community contribution event
Visible local cause with a branded contribution.
Contractors to convert
Ramesh Patil, Suresh Jadhav, Imran Shaikh, Vikas Sawant
Filled stars are plans already executed; outlined stars are still pending this month.