Cluster Engagement Plan
Highway Hotels / Dhabas
Targeting DGs
Sonal Patkar, Amit Rane
Engagement Plans
4
Executed
2
Status
On Track
Customer groups and their value propositions
Large establishments
25%- •Tailored finish + warranty package for this highway dhabas segment
- •Competitive contractor commercials with on-site supervision
- •Comparable finish to Asian Paints / Berger at a sharper budget
Mid-size establishments
40%- •Tailored finish + warranty package for this highway dhabas segment
- •Competitive contractor commercials with on-site supervision
- •Comparable finish to Asian Paints / Berger at a sharper budget
Small establishments
25%- •Tailored finish + warranty package for this highway dhabas segment
- •Competitive contractor commercials with on-site supervision
- •Comparable finish to Asian Paints / Berger at a sharper budget
Sonal Patkar's action plan
Pen · 2 plans · 0 executedSponsored association / community meet
Branded slot at the local cluster association meeting.
Awareness session for highway dhabas decision-makers
1-hour technical awareness session with samples.
Filled stars are plans already executed; outlined stars are still pending this month.
Amit Rane's action plan
Roha · 2 plans · 2 executedOn-site advisory clinic
Walk the site, recommend system, leave a written estimate.
Awareness session for highway dhabas decision-makers
1-hour technical awareness session with samples.
Filled stars are plans already executed; outlined stars are still pending this month.