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Cluster Engagement Plan

Bus Stand Commercial Markets

High Access – Low Potential

Targeting DGs

Rahul Deshmukh

Engagement Plans

2

Executed

1

Status

On Track

Customer groups and their value propositions

Large establishments

25%
  • •Tailored finish + warranty package for this bus stand market segment
  • •Competitive contractor commercials with on-site supervision
  • •Comparable finish to Asian Paints / Berger at a sharper budget

Mid-size establishments

40%
  • •Tailored finish + warranty package for this bus stand market segment
  • •Competitive contractor commercials with on-site supervision
  • •Comparable finish to Asian Paints / Berger at a sharper budget

Small establishments

25%
  • •Tailored finish + warranty package for this bus stand market segment
  • •Competitive contractor commercials with on-site supervision
  • •Comparable finish to Asian Paints / Berger at a sharper budget

Rahul Deshmukh's action plan

Alibag · 2 plans · 1 executed

On-site advisory clinic

Walk the site, recommend system, leave a written estimate.

Contractors to convert

Ramesh Patil, Suresh Jadhav, Imran Shaikh, Vikas Sawant

Filled stars are plans already executed; outlined stars are still pending this month.